*Printed media includes television, radio, newspaper publications, magazines, local area publications, websites and posters. Additionally, collateral advertising of sponsor banners, t-shirts and 25’ lit balloon will be at site of show. 

• Based upon our experiences from the last 2 years, we are adding a concentration of local advertising by selecting local neighborhood publications that will go directly into homes of local art enthusiasts! Our effort includes the west Pasco area of Trinity along SR 54 out to Wesley Chapel, into northwest Tampa, to include Lutz and Land O’Lakes.

• We will advertise in Pinellas neighborhoods along East Lake Rd. south to SR 580, and also west into Tarpon Springs.  We will include Mac Dill AF Base in Hillsborough County as well.

All advertising noted below will be concentrated within 4 weeks prior to show unless otherwise noted*.

Multi-Media promotion:

• Television:

  • WFLA, News Channel 8: Five 15 second voiceovers promoting event 1-1.5 weeks prior to event, morning, afternoon, evening. Reaching 1,906,105 TV audience/wkly.

  Radio:

  • WMNF Community Public Radio: reaching 100,000 listeners in Hillsborough County, south Sarasota, Port Charlotte, Pinellas county, Pasco County, Hernando County, Citrus County up to Cedar Key and covering all areas east to SR 27/daily.

• Newspapers:

  • Tampa Tribune

  • Mac Dill Thunderbolt: MacDill AFB: circulation 8,800/daily

  • Suncoast News: Trinity, Hudson, Port Richey, New Port Richey, Holiday. Circulation 87,087/daily: Dunedin, Palm Harbor, Tarpon Springs, Eastlake, Safety Harbor, Circulation 68,432/wkly.

  • Pasco Tribune: New Port Richey, Port Richey, Hudson, Holiday, Land O’Lakes, Wesley Chapel, Ridge Manor, San Antonio, Zephyrhills, Dade City. Circulation 91,100/daily.

  • In the Loop: Wesley Chapel, Land O’Lakes, Lutz, Odessa, New Tampa, Tampa Palms. Circulation 24,823/wkly.

  • St. Petersburg Times: Weekend/ Thursdays: Circulation 232,519/weekly.

  • Diversions: press releases

  • The Laker: Dade City, Hudson, Land O’Lakes, Lutz, New Port Richey, Odessa, San Antonio, Spring Hill, Wesley Chapel, Zephyrhills: circulation 57,400/weekly.

• Magazines:

  • FLAIR, Tampa Tribune’s Magazine for Living: March and April ad sent to homes w/household income of $70,400 min. in Brandon, Northeast Tampa, Northwest Tampa, and Pasco County from San Antonio, Wesley Chapel and Saddlebrook over to Trinity area. Circulation 120,000/mo.

  • Tampa Bay Business Journal:  $234,000/weekly. 2 weeks of advertising or 1 week insert. Circulation 7,566/wkly.

  • Tampa Bay Parenting: Sponsors of Interactive Arts Area!  Full page ad in April edition! On magazine stands in Sweetbay and Publix, Tampa Metro YMCA’s and more/mo. Tampa, New Tampa, Wesley Chapel, Land O’Lakes, Lutz, Carollwood, Odessa, South Tampa, Hyde Park, Davis Island, Brandon, Riverview, Temple Terrace, Palm Harbor, Trinity, New Port Richey, Tarpon Springs, St Petersburg, Clearwater: circulation 30,000/mo.

  • TravelHost Magazine of the Nature Coast : in hotel rooms from Feb. 1^st –April 30^th. Pasco, Hernando and Citrus county hotel rooms, seen by 150,000 visitors/quarter.

  • WMNF Program Guide: in mailboxes to public radio contributors March 10^th. Circulation 11,000/bi-monthly.

• Local neighborhood publications:

  1. C & N Publications:  In mailboxes April 3^rd.

  2. East Lake Eagle: circulation 14,800/mo

  3. Dunedin Highlander: circulation 22,000/mo

  4. Tarpon Springs Sentinel: circulation 14,750/mo

  5. Trinity Citizen: circulation 17,600/mo. Sieber Graphics: In mailboxes April 3^rd.

  6. The Village Lantern/Bayonet Pt. Group: Beacon Woods, Beacon Woods East, Gulf Highlands. Circulation 5100/mo

  7. Trinity Neighborhood News: two runs in mailboxes March 15^th and April 15^th. Concentrated in Trinity area north of Trinity Blvd. north to Decubelis Rd. in New Port Richey. Circulation 18,000 /mo.

  8. HOA Publishers: in mailboxes April 3^rd.

  9. Lexington Oaks/Wesley Chapel: circulation 1,800/mo.

  10. Lake Padgett/New Tampa: circulation 1,400/mo.

  11. Longleaf Gazette: at homes March 29^th. Full page insert. Circulation 410/mo.

• Websites: (average hits per mo.)

  1. TBO.com: Tampa Tribune is media sponsor for event! Banner ad on TBO.com home page that links directly to www.SuncoastArtsFest.com website (531,914 hits/mo)

  2. OurtownFLA.com website (22,916 hits/mo)

  3. TrinityBusinessGuide.com website (600 hits/mo.)

  4. VisitPasco.net  (not traceable at this time)

  5. SuncoastArtsFest.com (1362 hits/mo.)

  6. FRLA.org (Florida Restaurant and Lodging Association) in charge of Taste of Pasco (1,246 hits/mo)Blitz event blast to 26,000 FRLA participating restaurants prior to show

  7. WMNF.org Community Radio (4,940 hit/mo.)

• Posters:

  • Participating Taste of Pasco restaurants

  • WMNF studio in Tampa

  • Ferman dealerships

  • Participating sponsor offices