Here is a way your hotel can
utilize the unique promotional opportunities being used this year to promote
the Suncoast Arts Fest!
Your hotel will need to:
-
place the SAF logo with a link to
www.SuncoastArtsFest.com on your site.
-
provide SAF with a special promo code for the the Suncoast Arts Fest
Weekend! If there is a discount given, please let us know... we are
already getting calls on accommodations needed!
-
provide SAF contact information and details about your facility.
-
Post the Suncoast Arts Fest poster at your site
-
Provide SAF goodie bags with "Flavors of" and sponsor coupons
to SAF visitors and ask them to sign for bag.
Here's what SAF is doing:
-
Promoting the Suncoast Arts Fest Weekend! on a destination page at
VisitFlorida.com
-
Link to VisitPasco.net, which promotes all lodging in Pasco county
to SuncoastArtsFest.com (vertical menu to left).
-
"Where to Stay" button on SAF mobile web site. Button links to
VisitPasco.net which lists Pasco county overnight destination locations.
-
Provide participating hotels with sponsor coupons/info. in goodie
bags, SAF poster and a sign-in form for the goodie bags.
-
Recently promoted to 840 Florida travel agents about the SAF event.
-
SAF is listed as an event on
The
Group Travel Leader website under festivals.
The Group Travel Leader provides assistance to travel tour operators
and bus line owners who are looking for events to organize trips.
-
Listed in AAA Going Places magazine.
All of the above is free to Pasco County lodging facilities.
********************************
Additionally, SAF is offering the following sponsor opportunities at a
nominal charge if you are a hotel that would like to promote your company
using the SAF mobile website and other media in place for the event:
___ $75
-
SAF will have a "Splash
Page" made for your hotel which can provide additional values and link
to your site.
-
Your hotel can be
featured as a "Special Deal" at
VisitFlorida.com on the Suncoast Arts Fest Weekend destination page
and link to your site.
-
Your hotel will be
listed as a sponsor on the SAF mobile web site under "Where to Stay" and
will link to your site.
-
Here's where you will find all sponsor deals on the SAF mobile web
site!
Please contact Pam Marron at 727-534-3445 or e-mail
pmarron@tampabay.rr.com with
questions and if you would like to participate and to get signed up.
Company
Name:_____________________________________________________
Address:________________________________________________________________
City/State/Zip:
___________________________________________________
Ph# ______________________ Cell# _________________ Alt.
# __________________
E-mail __________________________
Website ___________________________
Sponsor level desired:
____ $75 ____ $150
Sponsor Signature:
______________________________________________________
Please send application with check made for approved
sponsorship $amt. payable to:
Fine Arts of the Suncoast, Inc.; P.O. Box 609; New Port
Richey, Fl. 34656-0609
Fine Arts of the Suncoast, Inc. is a tax-exempt, non-profit 501(c)3
organization. All donations are tax deductible.
How your Sponsorship benefits
the Arts for Kids locally!
The
Suncoast Arts Fest dba Fine Arts of the
Suncoast, Inc., a not for profit 501(c)3
corporation, has always worked to benefit the “Arts for Kids”. In 2010,
after a survey of Pasco county arts teachers was done, SAF took steps to:
·
develop an arts grant
program to provide arts instructors with much needed funds to continue arts
programs for our youth.
·
work with developers on
a web based youth arts calendar at
www.ArtsGoForward.com, a new site currently
being formed to provide resources for students wanting to know more about
arts programs and arts events. Look for this site and more resources to come
after early December 2010.
·
begin raising funds at
www.SuncoastArtsFest.com. The fundraising
page will show a list of much needed supplies, cost, and an easy process to
donate.
·
provide Sponsors an
opportunity to have a “Splash Page” on the SAF mobile website which has the
capability of 1) promoting your company as a sponsor and can 2)be linked to
the website of a program your company supports.
A great way to
support your school arts program!
Your sponsorship dollars help support the
endeavors of the SAF to provide much needed resources to benefit the Arts
for Kids right here in our community!
How We Are Promoting the Suncoast Arts Fest
Using new technology to reach
Smart Phone and cell phone users to promote Suncoast Arts Fest 2011!
QR Code and text messaging to promote Suncoast Arts Fest 2011 on mobile
website!
(SAF mobile web site to be live effective 12/9!)
The Suncoast Art Fest is using new technology in
2011 with the promotion of a QR code and a short
code text, “SAF to 82672” which will reach ALL cell phone users who
“opt in” to find out current information about the Suncoast Arts Fest
leading up to and during the event!
|
|
SAF to 82672
|
|
|
Simply, here’s how the QR Code works. Smart phone users need
to download a phone compatible QR code reader (ScanLife reader at
http://web.scanlife.com/us_en).
A picture is taken with the smart phone of the QR code which directs
the device to open the mobile site for SAF.
|
Visitors on smart phone or web accessible phones can receive
mobile text messaging for SAF by opting in with the short code SAF
to 82672. (Note: this is a permission based method of communication
and only those that “opt in” go further.) The phone opens to the SAF
mobile website.
|
QR code and short code text SAF to 82672 opens to
special SAF mobile website to keep you updated about the event!
(SAF mobile web site to be live effective 12/9!)
SAF mobile website buttons:
-
SAF Today!
opens to a summary about the entire weekend of events and connects to
“Benefit the Arts for Kids Locally!” SAF website page
-
Exhibiting Artists/Chalk
Artists, map of who and where artists will be at Shops at
Wiregrass
-
Entertainment
schedule
-
“Flavors of …”
participating restaurants offering specials for the
SAF weekend!
-
SAF Arts Partners,
links for our 8 arts locations across Pasco County
-
Progress
Energy Art Gallery
-
Market off
Main
-
West Pasco
Art Guild
-
PHCC Alric
Pottberg Art Gallery
-
Polly Wogg
Art Gallery and Labyrinth
-
Leepa-Rattner Mueum of Art
-
Pioneer
Florida Museum
-
Downtown
Longleaf
-
Where to Stay
linked to
Pasco TDC
overnight destinations and
Participating Hotel splash pages
-
Sponsors
logos linked to sponsor
websites with Sponsor splash
pages for special deals!
More
unique ideas that will be used for the first time to promote the Suncoast
Arts Fest 2011 event...
in addition to the
“How We Are Promoting the Suncoast
Arts Fest” summary further below:
-
Channel 8
TV
has selected the Suncoast
Arts Fest for a 30 minute TV segment to be filmed during the event. This
will not be live, but is supported by TV advertisers and will air
sometime during or shortly after the event. This was offered to SAF by
Channel 8/Media General to show the use of new technology to promote an
event. The naming sponsor will appear on this TV segment.
-
SCAN ME! T-shirts
at SAF event,
allowing all cell phone users to access SAF mobile website while at SAF
events!
Using new methods to attract “not so distant” visitors
to the event!
-
Targeting “Staycation” visitors…
in 2010, VisitFlorida.com gave statistics that
showed that most Floridians currently take “staycations”, or seek out
events that are located closer for weekend jaunts. Last year we
experimented with promoting hotels for this weekend arts event, and
based upon results, we have advertised to
840 Florida travel agents and
are promoting on
The Group Travel Leader
website calendar under Festivals. This publication promotes events
across the US to travel agents who organize travel excursions for large
groups.SAF also has a destination page,
Suncoast Arts Fest Weekend,
on
VisitFlorida.com, the highest trafficked tourism website in the
US.
-
SAF is also advertising on
Yahoo.com, targeting south Tampa and Sarasota based on
arts interest and age demographics.
Multi-Media promotion: methods that are already working!
In addition to the new methods of media described above,
the Suncoast Arts Fest will using promotional methods that have already
worked for us in the past. These methods are listed below and are
television, video, radio, websites, newspaper ads, magazines, local area
publications, press releases, large banners and posters.
SAF will be advertising in upcoming arts event programs and in community
papers/newsletters within a 150 mile radius of the events.
A Suncoast Art Fest Weekend destination page is promoted on
www.VisitFlorida.com,
the highest trafficked tourism website in the nation.
The Shops at Wiregrass is also promoting the SAF event through phone
messaging, the SAW mobile website, eight (8) posters within the center weeks
prior to the event and on TheShopsatWiregrass.com.
In
,Below
is a detailed outline of total advertising venues. All advertising noted
below is strategically planned to communicate about the mobile website and
QR code first with print and then through all channels. Most advertising
will occur 6 weeks out from the event.
Television:
Albright Productions, Inc.
to provide a canned promo of Sat. 1/22 event to go to 5 TV stations for Sat.
evening newscast!
Channel 8 TV segment filmed at the event
Channel 8 Community Calendar
Video:
Albright Productions, Inc.
to shoot video of 2011 event!
Radio:
WMNF 88.5fm
Community Public Radio: Broadcasting live throughout the arts weekend during
the fine arts event at The Shops at Wiregrass in Wesley Chapel! Professional
groups to perform live on stage central to the event and youth community
groups to also entertain. Promotion of the Suncoast Arts Fest currently
daily, WMNF 88.5fm radio reaches 100,000+ listeners in Hillsborough County,
south Sarasota, Port Charlotte, Pinellas county, Pasco County, Hernando
County, Citrus County up to Cedar Key and covering all areas east to SR
27/daily.
WJQB 106.3fm
True Oldies Radio: Live remote, live performances and live interviews on
Saturday, 1/22 at The Shops at Wiregrass in Wesley Chapel. Major sponsors
mentioned on live remote. Sixty event promos to air two weeks prior to the
event. Reaching 150,000 listeners in
Spring Hill, northern Tampa Bay area, including Hernando and Citrus
counties, part of the Gainesville/Ocala market.
Newspapers:
Tampa Tribune
Pasco Tribune:
New Port Richey, Port Richey, Hudson, Holiday, Land O’Lakes, Wesley Chapel,
Ridge Manor, San Antonio, Zephyrhills, Dade City. Circulation 32,045/daily.
Hernando Today:
All Hernando county. Circulation 17,182.
Suncoast News
PASCO FULL RUN ads:
Free to homes. Trinity, Hudson, Port Richey, New Port Richey, Holiday.
Circulation 91,000/daily: Dunedin, Palm Harbor, Tarpon Springs, Eastlake,
Safety
Harbor, Circulation 27,262/wkly.
Press Release in Friday Extra:
ad in full run of Tampa Tribune 1 week prior to event
Mac Dill Thunderbolt:
Free to homes. MacDill AFB: circulation 8,800/dailyy
St. Petersburg Times: Weekend Section/
Thursdays: Circulation 232,519/weekly.
Diversions and Latitudes:
press releases
TBT:
St Petersburg Times: press release
The Laker:
Free to homes. Dade
City, Hudson, Land O’Lakes, Lutz, New Port Richey, Odessa, San Antonio,
Spring Hill, Wesley Chapel, Zephyrhills: circulation 57,400/weekly.
Magazines:
WMNF Program Guide:
in mailboxes to public radio contributors March 10th.
Circulation 11,000/bi-monthly.
AAA Going Places:
lifestyle and vacation destination magazine online and sent directly to AAA
members.
Local Neighborhood Publications:
Trinity Neighborhood News:
directly to homes. Trinity circ 19,000 /mo.
Eastlake
Neighborhood News:
directly
to homes. East Lake circ 19,000/mo.
Wesley Chapel Neighborhood News: directly to homes. Wesley Chapel circ
19,000/mo.
Websites:
(average hits per mo.)
SAF Mobile Web
Site: able to be seen by any cell phone,
accessed by text message
SAF
82672
or by unique SAF QR Code
on smart phone.
This site will have buttons giving visitors directions and info. for the
SAF at SAW, an SAF Artist Map, SAF Arts Partner events, an entertainment
schedule, “Flavors” and Hotel information, Sponsor Deals and information
about SAF.
TBO.com:
Through Media General/Suncoast News/Tampa Tribune, media sponsor for event!
Banner ad on TBO.com home page that links directly to
www.SuncoastArtsFest.com
website
(531,914 hits/mo)
Yahoo.com advertising
(through Media General):
demographic and interest specific banner ads in south Tampa and Sarasota.
VisitFlorida.com:
highest trafficked tourism website in United States, receiving 5 million
visits/year! Suncoast Arts Fest Weekend! destination page summarizing
arts weekend listing fine arts show at The Shops at Wiregrass in Wesley
Chapel, Florida and six other organizations participating in this special
arts weekend! (over 400,000 visits/mo)
VisitPasco.net
(not traceable at this time)
SuncoastArtsFest.com
(870 avg/mo.)
GroupTravelLeader.com
(2200 unique hits/mo.) Website calendar and print
publication specific to travel tour operators, bus owners, GLAMER members.
WMNF.org
Community Public Radio (4,940 hit/mo.)
ShopsatWiregrass.com
OurtownFLA.com
(22,916 hits/mo)
TBBCA.org
(Tampa Bay Businesses
for Culture and Arts)
Posters:
Participating Taste of Wiregrass restaurants
Outside posters within The Shops at Wiregrass center weeks before event
at this time)
Participating sponsor offices
WMNF 88.5
Radio studio in Tampa
Other:
Postcards in Shops at Wiregrass stores, SAF Arts Partner locations.
20’
banner at front of Shops at Wiregrass by large “W” promoting event week
prior to the event.
Event Calendars:
VisitPasco.net
VisitFlorida.com
TBO.com - Z-Events
WMNF 88.5fm
Hernando Today
Suncoast News Community Calendar
The Shops at Wiregrass
Trinity Neighborhood News
Tampa Bay Parenting
Tampa Bay Business for Culture and Arts (TBBCA)
